The marriage of sports and entertainment... I'm trying to find a way to keep this on-topic, no matter how off-topic it might be. I know I write about technology, but c'mon... pitchers and catchers report in just a few weeks, man. Sports Illustrated, whose writers have forgotten more about writing than I'll ever know, has this interesting piece about the Mets dealings so far this off-season. Here's the relevance factor, as well as what makes this piece so fascinating: he focuses on the Mets need to sign Pedro, (for whom we all know they overpaid… by about two years), and Beltran (for whom half of us know they overpaid… the other half are too giddy to care), in order to hype their new cable network. Content producer meets content distribution. Not that we haven't had it before. Like most things, it's just fun to pretend it's "new."  ¶ 11:22 PM