OK. Wow. Seriously. The new A9 Yellow Pages search is one of the coolest, scariest, most experience-altering things I've checked out on the web since Google came along. Everybody's getting into the search game. Google dominates it. Yahoo is trying to get back in it; MSN is trying to pretend they were ever really in it. But Amazon, with A9, especially in the local space, might actually have something. If you're an Amazon customer, A9 knows who you are and localizes the search based on your address parameters. It's incredibly cool. Really.  ¶ 9:17 PM