thinks - retired
Monday, February 21, 2005
  And then Google gets into it...
So, it looks like there's a new sheriff in town. And it might be as bad as the last one. Google, which prides itself on avoiding, in their words, "evil," is doing something that might just cross that line. Or does it? It appears that their new toolbar provides a feature called "AutoLink," which enables users to create links on a page automatically that will map addresses. Using Goolge's Maps feature, of course. So is this evil? I think that it's not. It provides a really cool service to users, and it only does so if the user explicitly requests that it do so. It is, much like Google itself, both cool and useful What it also is, though, is a damned slippery slope. Today, Google only inserts links for maps. Tomorrow, could it insert other things? For instance, links to photographs? That'd be OK. What about links to product reviews? That might be cool, too, from a consumer perspective. How about links to competing products? What if they got paid for it? Is that cool? Is it legal? While the jury may be out on this one for a while, I think it's definitely going to be worth watching...
 
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